The Role of Purpose in Your Marketing: A Book Review of Start With Why by Simon Sinek

Why do some brands inspire more loyalty and success than others? Simon Sinek discusses this question in Start with Why a book that explores the powerful connection between purpose and marketing. The premise is: People do not buy what you do, they buy wh

The Role of Purpose in Your Marketing: A Book Review of Start With Why by Simon Sinek
Why do some brands inspire more loyalty and success than others? Simon Sinek discusses this question in Start with Why a book that explores the powerful connection between purpose and marketing. The premise is: People do not buy what you do, they buy why you do it.