Building a Buzzworthy Brand

Building a brand is more difficult today than ever before. Do the following frustrations sound familiar? * Our competitors basically offer the same thing as us, so how can we differentiate? * While our competitors have inferior products/serv

Building a Buzzworthy Brand
Building a brand is more difficult today than ever before. Do the following frustrations sound familiar? * Our competitors basically offer the same thing as us, so how can we differentiate? * While our competitors have inferior products/services, they have got superior marketing. * Customers are not as loyal as they used to be, they shop around more. * Our competitors are low-balling, so we have to compete on price! * We dont know how to transform our employees into ambassadors for what we do. * Our sales and marketing folks are simply not on the same page (and sometimes not on the same planet!).