One-On-One Qualitative Solutions iModerate has always focused on online one-ones. The blend of our qualitative heritage, proprietary software, unique approach and specialized moderators has made us the research standard for individual online conversati
One-On-One Qualitative Solutions
Qualitative research, whether in the form of groups or one-on-ones, is designed to reveal consumer behavior and the perceptions that shape their buying habits. By providing in-depth access into the mind of respondents, one-on-one qualitative solutions deliver feedback that offers a deeper understanding. A one-on-one qualitative solution allows for more personalized, and often more engaging discussions than qualitative group methods. Moderators are able to focus on the individual and delve deeply into their opinions to truly understand the dynamics at work as they relate to the topic. iModerate’s online qualitative methods give respondents an added layer of comfort as they are essentially anonymous. This translates to a more open and honest conversation even when discussing the most sensitive of subjects.