Brand evolution: Stay true to what makes you special

How do you stay true to what makes your business special and desirable to customers, while adapting to changing market trends and new competitors? For an interesting answer to this question, check out the brand evolution story of Pier 1 Imports.

Brand evolution: Stay true to what makes you special
How do you stay true to what makes your business special and desirable to customers, while adapting to changing market trends and new competitors? For an interesting answer to this question, check out the brand evolution story of Pier 1 Imports.